that is, what business are you in?
Sounds strange … doesn’t it.
This comes up from some recent experience with customers who are paying very late. Thinking this through, I am reminded of one of my favorite local restaurants, with a little aphorism on its wall. It reads
The bank doesn’t make tacos. We don’t cash checks.
This goes to the fundamental truth about your business and your competencies.
We aren’t a lender of capital. I think its time we stopped any pretense at it.
The bank doesn’t make some of the fastest storage systems you can get in the market. We don’t cash checks.
Viewed 9118 times by 2028 viewers