A question every business has to ask themselves …

that is, what business are you in?

Sounds strange … doesn’t it.

This comes up from some recent experience with customers who are paying very late. Thinking this through, I am reminded of one of my favorite local restaurants, with a little aphorism on its wall. It reads

The bank doesn’t make tacos. We don’t cash checks.

This goes to the fundamental truth about your business and your competencies.

We aren’t a lender of capital. I think its time we stopped any pretense at it.

The bank doesn’t make some of the fastest storage systems you can get in the market. We don’t cash checks.

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