revamping the day-job's web store

Our webstore has been a good thing for us to implement, it has driven purchases (more indirectly than directly). But it is somewhat hard to maintain, and causes significant issues when we want to update it. Moreover, its not sufficiently flexible that people can configure specific systems on it, such as siCluster.
So we are revamping it. Rethinking some of the basic bits. Hopefully these bits of re-thinking will result in a better experience for everyone.
More soon.