that is, what business are you in?
Sounds strange … doesn’t it.
This comes up from some recent experience with customers who are paying very late. Thinking this through, I am reminded of one of my favorite local restaurants, with a little aphorism on its wall. It reads
The bank doesn’t make tacos. We don’t cash checks.
This goes to the fundamental truth about your business and your competencies.
We aren’t a lender of capital. I think its time we stopped any pretense at it.
The bank doesn’t make some of the fastest storage systems you can get in the market. We don’t cash checks.