Who, you might ask, is Atrato?
A few years ago, they were pushing some sealed units that did “self healing”. That is, you never had to replace hard disks. They had some nice features, some venture money.
What they never really got was traction. The concept was interesting, but as with all sealed and extremely proprietary designs, they weren’t able to convert their supposed advantages into sales.
This can happen for many reasons. Far too many to get into here.
At the end of the day, traction, customers, are critical. Nothing matters from a business perspective more, than gaining a sustainable traction. This they never did.