This one was almost obvious, it was simply a matter of “when”. Microsoft is trying to put some wood behind its Mobile OS arrow. No one seems to want it, save for the 41MP camera “phone”.
In the big picture, Microsoft saw the beginning of an erosion of its market power recently, as more people opted for mobile platforms, and fewer opted for PCs and laptops. There is a convenience and cost play going on at the same time.
Not to mention that you don’t really need to install software on your device, you can use apps “in the cloud” with a good web browser. Or a native client, talking to the same back end that the cloud apps talk.
So your need for Microsoft products was just diminished.
This has been brewing for a while. Cash cows can be ridden only for so long before you need to creatively destroy them.
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